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So in different areas of the organisation, they have found a way to get around uncertainty, what can the product teams do.
Consistent Growth
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Consistent growth results in happy CEO and shareholders, so everything looks ok and smoothly. However, companies will keep maximising profit from the profit centres, minimise cost from the cost centres but they are missing the big picture. Optimising Why is it a trap? Everything looks good, we have smooth constant growth. Companies loose grip on the bigger picture, they become obsessed with the quarter on quarter, year on year growth and reducing costs of costs centres and maximising profits from the profit centre.
So by optimising for the short term, means they are less flexible in the long run, every organisation has startups behind they leave behind the option to be flexible and solve new problems in the future. They often find themselves with other companies nipping at their heels e.g. Banking - there are startups taking more of the profitable areas
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startups vs 100s-year-old companies in banking.
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The reality is every product gets to a point of maturity and the companies start plateauing and for the companies at the top of the plateau are only growing by a fraction of a percentage e.g. Walmart, Ford, Coca-Cola etc. Their base numbers
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