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End users

Primary users

Secondary users

Direct users of your product or service

 

Interact with the system or service

 

 

Access or interact with parts of the system or service to undertake specific tasks only

 

 

 

 

Internal users

Societal users

Stakeholders

Operate within your service and are affected by it

 

 

 

Affected by your product or service in the wider community

 

 

Individuals/groups that have a vested interest in or are affected by your product or service and its outcomes

 

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