“A critical thinking framework and ongoing discipline that seeks to ensure employees work together, focusing their efforts to make measurable contributions that drive the company forward”
Objectives & Key Results – Paul Niven & Ben Lamorte

History of OKRs

Andrew Grove who was the CEO of Intel during 1968
Popular in the 1970s
Silicon Valley companies, Google adopted in 1999

Anyone using them?

Adobe, Amazon, American Global Logistics, Anheuser-Busch, Asana, Baidu, BMAT, Box, CareerBuilder, Dell, Deloitte, Domo, Dropbox, Eventbrite, Facebook, FiServ, Flipboard, Gap, GE, Google, GoPro, Humanitec, InsideSales, Instructure, Intel, ISO Energy, Kelly Services, KupiVIP, LG, LinkedIn, Lookout, Lumeris, Malwarebytes, Microsoft, Moz, Mozilla, Nerd Wallet, Netflix, Oracle, Panasonic, Paperless Post, Rackspace, Salesforce.com, Samsung, Sears, Siemens, Slack, Spotify, Tableau, Trello, Twitter, Uber, Viacom, Vmware, Vox Media, Yahoo, Zynga

Why OKRs

Create alignment and engagement around measurable goals

Move From This

To This

Benefits of OKRs

Details of an OKR

Objectives

Memorable qualitative descriptions
Short, inspirational and engaging
Motivating and challenging

Key Results

Set of metrics that you measure
Ideally 2 to 5 key results per objective

Effective OKRs

Objective What do we want to achieve	Key Results How do we know we met our objective
Qualitative	Quantitative
Inspirational	Specific
Attainable	Owned
Doable in a quarter	Progress-based
Controlled by the team	Vertically & horizontally aligned
Provides business value

“If it does not have a number it is not a key result”
Marissa Mayer
Former Google Vice President

Examples

Google Example

Objective:

Improve the Reputation of Blogger

Key Results:

Reach out to Blogger users personally.

Set up a Twitter account for Blogger and personally update discussions regarding the product.

Speak at three events to re-assert Blogger’s leadership in the industry.

Coordinate Blogger’s 10th anniversary with massive PR (Public Relations) efforts.

Fix the DMCA process and get rid of the music blog takedowns.

Customer Success Examples

Product Development

Customer Support

OKR Schedule and Cycle

Annual Strategy

Quarterly Goals

Aligned with Annual Stategy

OKRs With The Roadmap

Roadmap Aligned with Goals

Strategic Themes

Organisational product strategies - pointing the teams in a specific direction.

Examples “Expand our market share in Europe” or “Trust support”

There can be multiple themes running in parallel for a larger organisation.

Quarterly OKR Goals

Each team focus to help achieve the strategic theme

Teams have their own definition of success and their definition of done.

Feature/product hypotheses

The team’s best guesses as to how they will achieve this quarter’s OKR goals.

Educated guesses about what product or feature ideas they think will achieve their quarterly goals.

The boxes for Q3 and Q4 will fill up as learning from Q1 and Q2

Measuring OKRs

Timeframe & Grading Key

Q3 2019

Level	Meaning

Level	Meaning
0	No progress
0.3	What you would have achieved anyway
0.5	Almost what you hope to achieve but just short
0.7	What you hope to achieve in your OKR, difficult but attainable
1.0	Above what you were targeting, you knocked the ball out of the park

Objective	Start	W1	W2	W3	W4	W5	W6	W7	W8	W9	W10	W11	Finish
													0.75
Key Result 1	0	0	0	0.3	0.3	0.5	0.5	0.5	0.7	1	1	1	1
Key Result 2	0	0	0.3	0.3	0.3	0.3	0.5	0.5	0.5	0.5	0.5	0.5	0.5
Key Result 3	0	0

Phils Space

Objective Key Results (OKRs)

Analytics