Sprint Goal
After sprint planning has finished the scrum team will have committed to a sprint backlog and a sprint goal
The Sprint Goal…..
Is an objective set for the Sprint that can be met through the implementation of Product Backlog.
Provides guidance and focus to the Development Team on why it is building the Increment
Gives the Development Team some flexibility regarding the functionality implemented within the Sprint.
Is useful in the sprint review to help convey to stakeholders work classed as done in the sprint
As the Development Team works, it keeps the Sprint Goal in mind. In order to satisfy the Sprint Goal, it implements functionality and technology. If the work turns out to be different than the Development Team expected, they collaborate with the Product Owner to negotiate the scope of Sprint Backlog within the Sprint.
Scrum Guide
For how the sprint goal is structured, one approach that teams find useful is to have a user story so that in the sprint review we have something that stakeholders can relate to and that can be demoted from a users perspective.